An artist who has received Ivor Novello, Grammy, BASCAP awards along with a flotilla of gold and platinum records, really needs very little introduction. Musical success is seldom measured in time spans of more than a few years, if not Andy Warhol's often quoted "fifteen minutes", so the fact that by the time Midge's single "If I Was" went to No1 in 1985 he had already crammed several musical lifetimes into a 10 year professional career speaks volumes Slik, The Rich Kids, Thin Lizzy, Visage, Ultravox and of course the most famous one off group in musical history Band Aid had by then all had the guiding hand of his musical navigation.
Midge appeared to the wider public in a moment of heady teen success with Slik. Their sway alongsingle 'Forever And Ever' took over at No.1 in the UK in 1976. Soon outgrowing Slik's pop dimensions, Midge was snapped up by ex Sex Pistol Glen Matlock the following year for his new outfit, the Rich Kids, who charted amid an avalanche ofpress with a selftitled EMI single early in 1978. By 1979, with his name being added to many musicians' contact book, Ure had been asked by Billy Currie, Chris Cross and Warren Cann to become the new frontman in Ultravox .
A major influence on the new romantic and electropop movements of the early '80s. Their successful trademark was combining Midge's powerful guitar riffs with sweeping synthesiser motifs, enigmatic imagery and stateoftheart visuals. Tracks like 'Reap the Wild Wind', 'Dancing With Tears in My Eyes', 'Love's Great Adventure' and 1981's timeless 'Vienna' were all massive hits the world over as they charted with awesome regularity, not only on single, but with seven consecutive top ten albums in just six years .